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Promoting Taiyo values

Brand Statement

Happy people create
a happy world.

“Don’t be afraid to fail.”

Because what we learn from that failure
drives us forward.

Let’s enjoy a challenge
without having the fear to make a mistake.
Let’s enjoy change to create the norm of tomorrow.
Let’s look forward to the future
having a vision of a happier world.

Let’s not limit ourselves.
With chemistry as our strength, let’s try to venture further.

Now is the time to sketch a new world.

Brand Statement

The purpose of the Brand Statement is to communicate the Management Philosophy and Taiyo values cherished by the Taiyo Group to everyone internally and outside of the company. The Brand Statement expresses what makes the Taiyo Group unique in words that are easy to understand, easy to convey, and will resonate with everyone.

Brand Guideline